Wednesday, May 23, 2007

Ida Ida Ida!



A beautiful Swedish designer with two lines: Ida Sjostedt, and the sister line, IDA.

Her clothing have been described as:

"Tasteful kitsch or tongue-in-cheek elegance are two ways of describing Ida Sjöstedts design philosophy. Her aim is to create beautiful, sexy clothes for women who don’t take dressing up too seriously –and who see fashion as something fun rather than as a must."

You can just imagine Chloe Sevigny, Maggie Gyllenhaal or Jenny Lewis wearing Ida's designs all the while pulling off that effortless chic indie style.

I am really loving every piece. See her Spring 2007 Collection here.

A few cheeky pics from the sister line, Ida.



I am really excited to see what is next for this line- as I am so impressed with every piece! I am wanting more and really do not want to wait until Fall! What do you think of Ida's designs?

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