Wednesday, May 23, 2007

Ida Ida Ida!



A beautiful Swedish designer with two lines: Ida Sjostedt, and the sister line, IDA.

Her clothing have been described as:

"Tasteful kitsch or tongue-in-cheek elegance are two ways of describing Ida Sj√∂stedts design philosophy. Her aim is to create beautiful, sexy clothes for women who don’t take dressing up too seriously –and who see fashion as something fun rather than as a must."

You can just imagine Chloe Sevigny, Maggie Gyllenhaal or Jenny Lewis wearing Ida's designs all the while pulling off that effortless chic indie style.

I am really loving every piece. See her Spring 2007 Collection here.

A few cheeky pics from the sister line, Ida.



I am really excited to see what is next for this line- as I am so impressed with every piece! I am wanting more and really do not want to wait until Fall! What do you think of Ida's designs?

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