Gap has announced a limited edition "white shirt" line to be launched April 17Th by three hot young designers: Doo-Ri, Rodarte and Thakoon. After disappointing sales over the holidays and two failed promotions since, is this just the right buzz to get sales going over at the Gap?
Each designer has taken their own approach on the basic white button down blouse. To get a feel for what the aesthetics of these designers are, here some examples:
Doo-Ri's Fall 2007 line.