I love the sheer brilliance behind some PR stunts.
In a new way of launching the movie 27 Dresses, starring Katherine Heigl, there will also be a launch of a charity auction to include 27 celebrity gowns. All proceeds will go to the Lavender Trust.
March 4, 2008.
PS: Im very excited to see this movie! I missed the premire in LA, but looking forward to the London showing.