Tuesday, February 19, 2008

Smart Launch

I love the sheer brilliance behind some PR stunts.

In a new way of launching the movie 27 Dresses, starring Katherine Heigl, there will also be a launch of a charity auction to include 27 celebrity gowns. All proceeds will go to the Lavender Trust.

March 4, 2008.

PS: Im very excited to see this movie! I missed the premire in LA, but looking forward to the London showing.

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