Attn: LA shoppers, theres a new Chanel in town

Just when we thought the trendy Robertson Blvd. was getting tired, a major player joins the street. The retail store is said to be an abbreviated version of the main store, only offering younger styles, nail polish and makeup. Sounds like a more fun version!



The LA times describes it as:

"The concept behind the mini store -- designed by Peter Marino, who is also responsible for Chanel's stunning Rodeo Drive revamp -- is to present a tightly edited selection of the season's pieces, including ready-to-wear, fine jewelry, accessories and cosmetics, similar to what a shrewd fashion editor might handpick for a photo shoot, said Barbara Cirkva, president of Chanel's fashion division. Merchandisers may focus on a certain color scheme or a trendy silhouette or handbag within the larger collections."



Image via Popsuger

Last night was the opening party, with guests including Rachel Bilson, Angie Harmon, Michelle Trachtenberg, Kathy Hilton, Maria Menounos, Malin Akerman, Leighton Meester, Angie Harmon, Nicollette Sheridan, Arianna Huffington, January Jones, Kirsty Hume.

Store open now. Robertson Blvd, Los Angeles.